Experimental marketing throughout different agencies/industries have proven particular trends; one being the importance of digital marketing and the effectiveness of a strong web presence. Popular social platforms (FaceBook, Twitter, etc.) as well as independent third party agencies have calculated some interesting statistics for the 2017 year. So far*:
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users.
45% of people watch more than an hour of Facebook or YouTube videos a week.
More than 500 million hours of videos are watched on YouTube each day.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
87% of online marketers use video content.
72 Hours of video are uploaded to YouTube every 60 seconds.
One-third of online activity is spent watching video.
85% of the US internet audience watches videos online.
The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
Over half of video content is viewed on mobile.
92 percent of mobile video viewers share videos with others.
90% of Twitter video views happen on a mobile device.
Periscope users have created more than 200 million broadcasts.
10 million videos are watched on Snapchat per day.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Social video generates 1200% more shares than text and images combined.
Video drives a 157% increase in organic traffic from SERPs.
Videos up to 2 minutes long get the most engagement.
85% of Facebook videos are watched without sound.
Video on a landing page can increase conversions by 80% or more.
Native videos on Facebook have 10 times higher reach compared to YouTube links.
Each industry will have some variance between these statistics, especially ones, restaurants, that aim to get their seats filled with customers. Experimar, a hospitality brand management organization, works exclusively with restaurants in order to complete that objective. From physical layout re-modeling, to digital marketing, they are a one stop shop. To learn more, check out experimar.com to see what they can do for you.
@ChefFalkner, Founder/CEO Manuel Bornia, @DanielBoulud, & Liz Bornia, Manuel's Wife
*Statistics attained from WordStream (read the full article here: https://goo.gl/ccmXTj). Accredited to Mary Lister, Mar 8, 2017.